A Legacy of Excellence Meets Modern Innovation

Marble Center India (MCI) is a widely admired name in the luxury marble industry, renowned for its unparalleled collection of exquisite marble sourced from all over the world. At the heart of MCI's legacy is a genuine passion for perfection and an unwavering commitment to excellence. As a trailblazer in the industry, MCI is recognized for its innovative spirit and many firsts, which have continuously set new standards in the marble world.

For MCI, customer centricity is not a mere buzzword, but a mindset adopted by the company since its inception. By identifying and addressing the gaps between the customer needs and the industry offerings, the founders of MCI have created a strong brand identity that thrives on trust and satisfaction. 

As a visionary brand, MCI recognizes the need for integrating technology to elevate customer buying experiences in today’s tech-driven landscape. Modern customers seek engaging and immersive experiences and gravitate towards tech-savvy brands. We are living in an era where technology is not just a luxury but, rather, a necessity that brands must adopt to remain competitive and relevant. 

MCI aimed to integrate cutting-edge technology to address customer pain points and enhance their marble buying experience. They sought a system that would highlight their premium offerings and position the brand as digital-savvy and forward-thinking, resonating with today’s customers.

Revolutionizing Product Visualization with SurfaceVue

Understanding the task at hand, SurfaceVue focussed on the official website and Bangalore experience center, augmenting and building upon the immersive nature of these touch points to revolutionize product visualization and enhance customer engagement with MCI's offerings.

Website Integration: An Immersive Virtual Showroom

With the integration of SurfaceVue, the digital space transformed into an engaging journey that was not only enjoyable to explore but instrumental in helping customers and designers discover the perfect products for their creative visions and needs.

SurfaceVue offered customers the ability to effortlessly browse vast curated collections, shortlist their favorites, and visualize how each choice would appear in real-world settings. It was like holding a "design genie" in their hands, enabling them to change stone applications and surfaces at will. By bringing the selected marbles to life, it created a captivating and user-friendly experience that minimized the stress of making an irreversible decision.

Building on insights from MCI, SurfaceVue extended its capabilities by allowing users to share their options seamlessly. With instant downloads of shortlisted selections in PDF format, users could demonstrate realistic applications, facilitating further discussions and consultations.

SurfaceVue emerged as the perfect tool—insightful, practical, and immensely useful—since these decisions often involve collaboration with family, friends, and designers. It made the entire process not just easier, but also more exciting and collaborative, truly placing the power of design at users' fingertips.

Experience Centers: Elevating In-Store Interactions

At the Bangalore experience center, SurfaceVue revolutionized the physical showroom by introducing advanced VR technology, transforming the way customers interact with marble designs. True to the 'experience' in its name, the center now offers a new dimension of product exploration with remarkable accuracy. 

Customers can interact with and visualize shortlisted products as they would appear in real-world settings. This evolution in the shopping experience empowers customers, providing them with unparalleled confidence and clarity in their decision-making process. It’s not just about making choices easier—it's about making them more engaging and insightful, reflecting the true essence of what an experience center should offer.

“We’ve always put our customers first, and that’s been key to our success and reputation. Our experience center reflects this commitment, but we knew we could do even more with the help of modern technology to stay ahead in today’s competitive market. That’s where Deft N Tact came in. With their help and the introduction of SurfaceVue, we found the perfect tools to meet our needs. The platform combines simplicity, relevance, and usability in a way that’s engaging and easy for everyone to use. We’re confident this is just the start of something great. We’re now working closely with Deft N Tact to build a tech roadmap to help us grow our brand and push the industry forward, not just in India, but globally.” - Gaurav Maheshwari, Director, Marble Centre International.

The Value Add

With the integration of SurfaceVue, MCI has achieved impressive milestones across several key areas:

Customer Engagement: With the enhanced capabilities of SurfaceVue, MCI's website has seen a notable boost in user interaction. Visitors are not only browsing longer but are also engaging more deeply with MCI’s marble collections, resulting in a 30% rise in overall website visitor numbers and a 25% increase in time spent exploring digital renderings.

Market Outreach: Virtual showrooms enabled by SurfaceVue have expanded MCI’s reach beyond Bangalore, engaging clients from diverse markets worldwide. This digital expansion has generated a 30% rise in interactions from clients who previously had limited access to MCI's physical showrooms, showcasing MCI’s luxury offerings to a global audience.

Enhanced Brand Identity: SurfaceVue’s cutting-edge visualization technology has helped MCI reinforce its brand as a leader in innovation within the marble industry. By providing customers with immersive, practical experiences, MCI has attracted high-value clients and positioned itself distinctly in a competitive market.

The partnership between SurfaceVue and Marble Center India (MCI) is a shining example of how technology can revolutionize the surface industry. By turning product visualization into an engaging experience, it shows just how much potential lies in tech-driven innovation. This collaboration is proof that when it comes to what technology can achieve, the sky’s the limit, inspiring endless possibilities for growth and transformation. Want to achieve similar groundbreaking results for your industry? Contact us now

SurfaceVue is proudly developed by DAT, which specializes in developing innovative solutions that enables industries to visualize their products in immersive and interactive environments. For more information, contact - sales@deftntact.com.