Redefining Global Customer Engagement for Jyothi Exports

Jyothi Exports is a renowned name in the Indian stone export industry, proudly marking its presence since 1989. Over the years, the company has expanded its reach and influence across the globe, including in the United States, Canada, Western Europe, the UK, and Africa. Jyothi has become synonymous with high-quality stones, both natural and engineered, combined with expert craftsmanship. However, as the stone export industry grew fiercely competitive, Jyothi Exports faced the critical challenge of differentiating itself from the numerous other stone exporters. Traditional industry practices, such as relying on physical samples and static images, were losing their impact due to limited product visibility and customer engagement. It was clear that a transformative approach was needed to elevate Jyothi's market position and customer experience.

Jyothi sought to redefine its business operations by leveraging technology that captures the interest of global clients and translates to increased clientele.

Pioneering New Customer Interactions with SurfaceVue

The leadership team at Jyothi Exports envisioned an innovative platform that allows clients and prospects to experience the beauty and versatility of their stone products. They collaborated with the SurfaceVue team to bring this idea to life. The goal was to create a visualizer tool that not only showcased Jyothi’s exquisite range of stones but also transformed the way customers interacted with their products. SurfaceVue brought in their deep domain expertise of the stone industry to the table and developed a complete visualization solution that aligns with Jyothi’s high standards.

Key capabilities of the tool included

• Interactive selection options: Allows users to customize and visualize stones in diverse settings, such as kitchens, bedrooms, lobbies, and outdoor patios.
• Realistic, life-like product previews: Provides clients with accurate depictions of how stones will appear in various spaces.
• Pre-loaded inspirational scenes: Features popular architectural and interior design styles to help users envision different stone applications.
• Intelligent color matching and suggestions: Assists clients toward better design choices.
• 3D visualization and rotation: Offers interactive engagement with stones and allows detailed inspection of textures and patterns.
• Comprehensive product information: Provides including origin, dimensions, design patterns, and other essential details about the stone.
• Shareable catalog generation: Allows users to create and distribute personalized catalogs showcasing selected stones and design concepts.
• Image content management systems: Helps organize and manage a vast library of stone images and related media efficiently.
• Customer tracking and analytics: Offers insights into customer interactions, preferences, and trends to optimize marketing and sales strategies.
• Back-end stock and inventory updates: Provides the internal team with real-time data on product availability, restocking schedules, and inventory levels to ensure efficient management and fulfillment.

Building Stronger Connections with SurfaceVue

Jyothi leveraged the capabilities of SurfaceVue to transform its B2B relationships into genuine partnerships built on trust, innovation and a shared vision for success in the stone industry.

Here’s how the collaboration fueled business growth:

Connecting Across Borders: SurfaceVue enabled better communication with international clients, making it easier for traders to explore the product offerings.

Seeing in Believing: Using the visualizer tool, traders were able to truly “see” and experience Jyothi’s stone collection in all its glory. This can turn potential interest into actual business as every decision is backed by a clear vision.

Reaching Wider Audience: SurfaceVue has enabled Jyothi to effectively reach traders and dealers through various channels like trade shows, industry directories, and online marketplaces. By being present in these diverse spaces, Jyothi ensures a consistent and engaging experience for its audience. This strategy not only captured attention but also opened doors to new opportunities around the world.

Data Insights: The tool allowed Jyothi to gain a deeper understanding of what its clients need. They can leverage the back end data to offer the products at the right time, stay with the trends and client preferences.

“Implementing this SurfaceVue on our website was a breeze and it has become indispensable for showcasing our high-quality stone products. The tool perfectly justifies our offerings, reflecting the excellence we take pride in. We've seen a noticeable increase in both traffic and sales, all while significantly reducing the efforts our sales team spent on communications. It’s a seamless solution that supports our global growth.” - Jyothi Exports

This case study underscores a very important insight - in today’s market, businesses must look beyond traditional practices and seek innovative solutions to better amplify their core strengths. If you are a brand aiming to thrive in the global market, now is the time to invest in cutting-edge solutions like SurfaceVue.

Discover how SurfaceVue can enhance your product presentation, boost customer engagement, and streamline your sales processes - sales@deftntact.com